What Victoria Needed 

Victoria Brenneman was finishing her health coaching certification when she contacted me about creating a website. She was eager to have a space online where she could share her passion and dedication to helping people become well. Health coaching is a popular and growing field, and it was important to Victoria that she create a brand that stood out and represented a unique perspective on wellness. She also wanted to make sure it felt warm, energizing and welcoming. With her background in print media, Victoria had a good idea of how she wanted her business to be portrayed, but she wanted some outside help crafting an authentic and effective brand message.

How I Approached the Project

Since Victoria came prepared with a beautiful logo, I knew I wanted to craft a design that was in harmony with her bright brand colors but still felt professional and sophisticated. We focused on creating a site that felt positive and optimistic. Dealing with a chronic health issue is stressful and heavy, so we wanted her site design to counteract the heaviness. This was also a theme in the copy: it was important to Victoria that she appeared approachable and open, so I focused on using casual language and creating a strong personal connection to Victoria’s story and background. The final site is a beautiful reflection of Victoria’s warm, inviting energy and a strong testament to her experience and education.