What Lorie Needed 

Lorie came to me after completing a specialized training course to deepen her coaching offerings. She wanted to give her existing website and business a refresh, and figure out how to package and promote her new offerings and expertise. We worked together to craft a heart-centered business story for Lorie that tied together her deep passion for her work, her unique background, and her technical training — all in a way that was accessible and emotionally resonant for her potential clients.

How I Approached the Project

I spent a lot of time learning about Lorie’s HeartMath training, a methodology I was previously unfamiliar with, so that I could be sure the wording on her website was crystal clear, accessible and engaging for her potential clients. I’m also really proud of the way we were able to integrate so many aspects of Lorie’s personal and professional identities into her website copy — a true reflection of the way she approaches her work and her client relationships. In terms of design, Lorie wanted bright colors and lively energy, representing the lightness and joie de vivre Lorie’s clients feel after working with her. This is one of the websites I’m most proud of!